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Today the internet is preferred by the majority of consumers in developed nations searching for goods and services. The reasons are simple - you can show vastly more information on even a small website than you can on a phonebook page. Additionally you can keep this information updated as your products or services change, try that with a "paper" publication printed only once a year.

It's estimated that now over 60% of phonebooks go directly into the recycling bin without even being removed from their wrappers - they are a wasteful, outmoded and inefficient method of promoting business. You might think that's a sweeping statement, but check around and find out for yourself.

Let your mouse do the walking!

Websites are more cost effective. Compare the costs of phone book advertising - including the cost of a subscription to the phone book on line advertising database. You may just be wasting money - most phone book advertisements begin at around $1000 for a matchbox sized display and $150 per month for an online directory listing with minimum options.

If you do have a phone book listing - electronic or paper - you should accompany your number with your website address. Unfortunately to do this the phone book company slugs you yet again.

On the flip side of the argument, getting a website then sitting back and waiting for the clients to start contacting you is not the way to go. Even if you've the most expensive website in town, there's no guarantee that clients will find it. You need to kick start procedings such as registering your company with Google Maps and Local Business Directories, distributing your website's location (URL) to potential clients and other methods of self help that brings potential clients to the site.

Get yourself on the web and into the search engines

Most people want to see what you're about before they call you. Once they know what your company does they feel more confident about committing themselves to making contact and with a website you can offer them choices of contact methods including email. This helps overcome the reluctance of those who are anxious about speaking directly to sales people and helps you create a prospects list.

Bill Gates even sides with me. He predicted last year "Yellow Page usage among people, say, below 50, will drop to zero -- near zero -- over the next five years."

    Next: Effective Websites
 

Yellow Page books are going the way of the buggy whip!